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Working a Room > The 5 Minute Guide to Networking

For more detail, read the whole post from the Management Innovation eXchange.

As a leader, sales person, advocate or entrepreneur, it’s vital to always keep your networks growing.

Use these tips from Blake Harvey, Founder of The Lawrence Blake Group, to aid you in making wise decisions involving your brand’s Marketing and Public Relations strategies.

From Lawrence Blake…

Ever wonder why some people instantly become the life of a party? Whether it’s at your weekly office’s operations meeting or a cocktail reception, some people just have the ability to communicate with everyone.

As a publicist, I regularly have to mingle with people from all ends of the world, from countless sectors of business, and I want to give you a few tips that will allow you to successfully do the same!

The following tips can be utilized in every situation or at any event:

1) Be yourself.
A huge problem comes when you completely change your attitude and personality to fit-in. Everyone can tell if a person is trying too hard to work a room.

2) Don’t over promote.
Something I commonly see while at events is the guy or girl with a handful of business cards giving them out like a sidewalk flyer distributor.

3) Careful with the drinking.
Some of the best networking situations are over a cocktail, that’s a known fact. If you do drink, be aware of your consumption.

>> Rick’s edit: The same goes for over-eating. You don’t want to appear to be “out of control” with your eating, drinking, talking or anything else as you network.

4) Prepare.
Before you enter a networking situation, you should have a rehearsed introduction of yourself and what you do.

5) Measure the room.
As you walk in, look around. Take note of what guests are wearing, the overall mood of the room, and if there are any known power figures in attendance… If the mood is lively, get ready to put on a smile and mingle accordingly.

The bottom line is communication is not easy, but by following these simple steps, you can break the ice by being yourself and humbly interacting in any networking situation.

What else do you think about when you are networking?
Tell a brief story of a success or failure.

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