Social Media: What Most Companies Don’t Know

Social media has arrived, but companies still aren’t sure what to do with it.

Meghan Ennes provides a summary as well as a Harvard Business Review white paper on the current status of Social Media in business.

Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” finds that much of the investment in social is future-oriented.

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